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Shanghai Fashion Week has been postponed. Accordin

Shanghai Fashion Week has been postponed.
According to Vogue Business report, the event that should have taken place in March has been postponed to April. Shanghai Fashion Week did not officially confirm the date change.

After being the first Fashion Week hit by the pandemic and the first to find a winning digital format, last year Shanghai Fashion Week was able to return to organizing live events, thanks to a significant decrease in infections.

With the cancellation of Shanghai Fashion Week and especially with the limitations China imposed for the upcoming Chinese New Year, international luxury brands fear a considerable repercussion on sales.

China has become increasingly fundamental for the sector. According to the investment company Jefferies, 37% of luxury purchases in 2020 were registered in China.

The decision of the Chinese government and the probable postponement of Shanghai Fashion Week, however, cast a long shadow on European Fashion Weeks, which given the current situation, are preparing for at least another two seasons totally online.

How do you feel about digital fashion weeks? Tell us in the comments.

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