2022

As we prepare to tie the final bows on a more than eventful year, let’s take a look back at some of the 2022 highlights.

While browsing through the Web I realize that 2022 has been an unforgettable year, with more important events than we can even report on. Still, I’ll try here to shed some light on what we think were the biggest and most impactful moments of this beautiful, past year.

Patagonia founder divests company to save the planet!

The founder of outdoor clothing brand Patagonia, 83-year-old American Yvon Chouinard, has decided to donate his business to an environmental organization and an investment fund that protects nature. That’s the decision coming from the climber and founder of the iconic Californian-based textile company for hikers.

Chouinard leaves the company, valued at $3 billion, with a letter “The Earth is our only shareholder, I never wanted to be a businessman."

The unusual move comes at a time of increasing pressure on billionaires, to turn in favor of a better world. Chouinard hopes that more will come after him, and that this decision will influence a new form of capitalism: give the maximum amount of money to who’s actively working to save our planet.

2022, the year of diversity.

We all remember when Disney unveiled the teaser for “The Little Mermaid” and

the confusion and backlash caused by the casting of Halle Bailey, a black girl, as the main character.

“She is a Black girl! They made Ariel into a Black girl!”. The children seemed amazed to discover that their heroine was Black, just like them.

Then Mattel, lately, changed the world again by releasing a brand-new range of more diverse dolls. For the first time, Barbie is seen with a hearing aid, a prosthetic limb and a wheelchair, while a Ken doll has the skin condition vitiligo.

Behind the confusion and possible scandal, what truly lies, is a world that is ready and committed to change. You should get on board!

Is there a crisis in Silicon Valley?

Looks like big-tech has indeed become too big. The Covid-19 pandemic has been good for the business of big-tech that a year ago seemed to be overwhelmed by an unstoppable rise. Zuckerberg's Metaverse is an example of this and has succeeded in propelling users to a new idea of experiencing the Web.

Contrary to what was expected, people have gone back to using the net in an ordinary way, devoting space to the offline part that was so lacking during the health crisis.

The consequence is obvious: companies have scaled back their desire for expansion and come to terms with more linear growth. As if that were not enough, they are facing real shocks impacting business such as the energy crisis, wars and climate change. Which leads to a lower need of people working for them.

Is this the beginning of the end for tech companies?

The rise of AI

Companies like retail, banking and healthcare already heard the news and made their move! AI in marketing is becoming more real by the minute, using artificial intelligence in marketing efforts, mostly for reporting on website traffic and recommending keywords. In the future marketers are exploring new ways of using AI, like predicting what customers are most likely to buy by browsing through their past purchases and history on their computer. Pretty cool, huh?

So much change has gone through, so much is ahead of us, and as we reflect on the past, as a team I’d like to remember all our accomplishments and in doing that, I want to thank– our clients, customers, friends which are the core of our agency, our family.

You straighten us and keep us innovating and growing.

Thank you, for being you.

Let’s wrap this year up in the most wonderful way by being grateful, and let’s welcome together another outstanding and prosperous year.

Cheers,

Much health and happiness.

By Miriam Gagino