The 3 books on marketing you absolutely must read

So, this is going to be a regular thing. I thought of introducing a monthly column where you can find a selection of books you must read. These books have something you cannot definitely miss out on and, for this month only, they are all about marketing.

But, where do you begin in choosing the best manual out there when there are thousands of marketing books available?

The answer lies in choosing the right book. It’s like looking for a needle in a haystack, we know and granted that the list would be much longer, I have tried to select the 3 best books on Marketing, including great classics that are always current and really interesting new releases.

These are texts that I have personally read and that have become real sources of inspiration for my work because of their simplicity, clarity and effectiveness.

Here is the ranking (in no particular order) of the 3 books recommended by me that a good marketer should definitely read at least once in his life to stay current and improve his business.

If you need advice on books to read on marketing, you've found the right place.

1 - This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans all over the world via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have even made their way into mainstream business language.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email.

2 - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Humans are irrational, basing decisions as much on subtle external signals as on objective qualities. The surrounding world, meanwhile, is irreducibly complex and random. This means that to strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. After 30 years of experiments in human behavior, the legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies.

3 - The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allen Dib

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, ùAllan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares.

With simple moves you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

By Miriam Vanessa Gagino