What it is and how to write an SEO article.

Is it worth opening your own blog?

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SEO articles are texts intended for publication on the web, such as pages or blog articles, written to clearly and comprehensively answer users' questions. They are written respecting all the techniques of article marketing and SEO formatting for search engines in order to achieve maximum visibility on the results page. They typically cover topics, products or services relevant to the brand's core business, with the goal of generating organic, free and referral traffic from users.

How to write an SEO article?

Writing SEO-optimized web content means engaging readers and knowing how to keep them glued to the page long enough for Google to know that the content is indeed interesting and relevant.

SEO copywriting tips for on-page optimization are certainly always helpful and valuable, but how can you really outperform your online competition and gain search engine visibility with article marketing SEO?

1. Be specific about the topic

A writing activity cannot go without careful research of the topic that respects the business and ranking goals and characteristics of one's products or services. While Google Trends and Google Suggest are a must to follow trends, brilliant ideas can come from reading Analytics data on the site's search tool, participating in online conversations, and studying competitors' communication. Use these tips to help you choose what to focus on:
  • Find popular topics being shared on social media and receiving large volumes of traffic. Can you write about something similar?
  • Your topics should be useful and relevant to your audience and still link to your business in some way. Content should reflect your knowledge and expertise while answering queries.
  • If your content is useful but doesn’t have any connection to your business, then you can definitely expect a higher bounce rate. Visitors will leave if they don’t find useful content other than the one piece.

2. Keyword research

Having chosen the topic, it is time to put on the consumer's shoes and turn to SEO research, for keyword selection. How do users search for information online about the chosen topic? Which keywords have the highest search volumes and which ones are the most relevant from an economic and conversion perspective? What keywords are competitors targeting and what are the semantically related terms?
Here are 3 main types of keywords for SEO:
  • Primary Keyword
  • Secondary Keywords
  • Additional Keywords
Your primary keyword should be the main focus of the entire article, so the title and ensuing content should reflect that. Secondary keywords are complementary keywords to the primary one, but just slight variations. Usually a main topic will include 3-5 main talking points so using a handful of those secondary keywords makes sense.
Additional keywords are just any other related keywords that are phrased or spelled differently than the first two but mean the same thing.

3. Find the most frequently asked questions on the topic

Since search engines act primarily to answer a given question and more than 71% of people do voice searches instead of typing the query, it is absolutely strategic to seize this trend and write SEO articles trying to answer users' questions. Tools such as Quora and The People Also Asked on Google, combined with an uncommon spirit of listening, observation and introspection, are the bread and butter of our SEO copywriters, who scour the seas and mountains not only to identify the most common questions on the web, but also the latent ones.

SEO and content marketing are kindred spirits: the former positions and gives visibility, the latter supports this positioning with quality content that attracts, convinces and retains users who, if satisfied, spontaneously become promoters of your brand. In short, you can write the best content in the world, but if no one reads it, it will do you no good!

In conclusion, writing an article from an SEO perspective is the best way to rank your content on Google and increase visits remembering that SEO is not a science. Writing an article from an SEO perspective is not the stuff of experts, just follow a few rules and don't lose sight of the stakeholders: the physical person who has to read it and the algorithm.
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