The original natural toothpaste, since 1850

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The naturally-sourced & naturally-derived toothpaste was invented in 1870 and it was the first paste to ever being put into a tube. Its legacy keeps on living and to this day, using Dr. Sheffield\’s very first recipe is still the original toothpaste of the United States.

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What we do


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A detailed marketing strategy
Advertising campaigns
Content creation
Video content and shootings


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To build a strategy for social media and to rebrand.


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To promote Dr. Sheffield\’s Toothpaste in the US and future online sales openings in Europe.

Wimage worked on creating effective content

We personally took care of photoshoots and videos keeping in mind the famous history of the toothpaste brand that is proud to have been using the same recipe since 1850. For the New London brand we thought of a content strategy, which is part of the strategy agreed upon at the beginning, that would cover every detail.

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The website development

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