Heinz x Kendrick: A Masterclass in Marketing Timing
Why Timing is Everything in Marketing: Lessons from Heinz and Kendrick Lamar’s Viral ‘Mustard’ Moment In the whirlwind of Kendrick Lamar’s surprise album GNX, one bar stood out above the rest: “MUSTAAAAARD.” Delivered with Lamar’s sign...
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Tyler, The Creator’s Chromakopia: A Marketing Blueprint
Art & Marketing: A Symbiotic Relationship Art and marketing have been different sides of the same coin for a while now: it’s undeniable that the former has been relying on the latter to create cultural moments. This year, we’ve seen a prime exam...
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The Impact of Steve Jobs' Vision on Apple's Past, Present and Future
A nostalgic look at Apple’s iconic products Lately, I’ve been dreaming of the past. I’ve been dreaming of simpler times — simpler only because I was younger, and for no other reason. I’ve been dreaming of the naivety ...
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The Unrivaled Power of Community Management
In the ever-evolving realm of corporate dynamics, one term has risen to the forefront, donning the cape of connectivity and wielding the scepter of engagement—Community Management. But what is this enigmatic force, and why should businesses be unap...
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