Soft Wins vs Just Do It: A Shift in Performance Culture
Is It Time To Redefine What Winning Looks Like? For decades, performance culture was built on a singular idea: push harder, run faster, break through. Nike’s Just Do It became the rallying cry for generations of athletes, inspiring us to silence d...
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How Duolingo Turned Super Bowl Hype Into a Genius Marketing Strategy
The Super Bowl Is No Longer Just a Game Once upon a time, the Super Bowl was about football. Cute, right? Now, it’s a cultural juggernaut where the game itself is almost an afterthought. What actually matters? The halftime show, the ads, the meme...
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The Realm of Ideas: A Tribute to Oliviero Toscani & David Lynch
The recent passing of Oliviero Toscani and David Lynch leaves a void in the creative universe — one filled with provocation, wit, and an unrelenting dedication to the power of ideas. These two visionaries, though operating in vastly different domai...
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Heinz x Kendrick: A Masterclass in Marketing Timing
Why Timing is Everything in Marketing: Lessons from Heinz and Kendrick Lamar’s Viral ‘Mustard’ Moment In the whirlwind of Kendrick Lamar’s surprise album GNX, one bar stood out above the rest: “MUSTAAAAARD.” Delivered with Lamar’s sign...
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