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The Realm of Ideas: A Tribute to Oliviero Toscani & David Lynch

The recent passing of Oliviero Toscani and David Lynch leaves a void in the creative universe — one filled with provocation, wit, and an unrelenting dedication to the power of ideas. These two visionaries, though operating in vastly different domai...

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Heinz x Kendrick: A Masterclass in Marketing Timing

Why Timing is Everything in Marketing: Lessons from Heinz and Kendrick Lamar’s Viral ‘Mustard’ Moment In the whirlwind of Kendrick Lamar’s surprise album GNX, one bar stood out above the rest: “MUSTAAAAARD.” Delivered with Lamar’s sign...

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Tyler, The Creator’s Chromakopia: A Marketing Blueprint

Art & Marketing: A Symbiotic Relationship Art and marketing have been different sides of the same coin for a while now: it’s undeniable that the former has been relying on the latter to create cultural moments. This year, we’ve seen a prime exam...

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The Impact of Steve Jobs' Vision on Apple's Past, Present and Future

A nostalgic look at Apple’s iconic products Lately, I’ve been dreaming of the past. I’ve been dreaming of simpler times — simpler only because I was younger, and for no other reason. I’ve been dreaming of the naivety ...

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